In 2024, our client Riepu Garāža had already achieved solid results through Facebook and Google advertising, but they recognized that in order to secure long-term growth and industry leadership in Riga, their brand needed to expand its reach and visibility.
We designed a strategy with four clear objectives:
Establish the brand as top-of-mind during peak tire seasons.
Reach the majority of car owners in Riga with consistent messaging.
Maintain a communication frequency of at least 5 exposures per person.
Grow their Instagram following to over 7000 engaged followers.
Execution and Key Metrics
Our focus was on strengthening the brand’s digital presence across both organic and paid channels. To track success, we measured performance in terms of follower growth, impressions/views, frequency, and Instagram profile visits.
Results
The outcomes significantly exceeded expectations:
Generated 4.5 million views on Instagram and Facebook (excluding sales and lead generation ads).
Achieved an average frequency of 9.59, almost double the initial goal, ensuring strong brand recall.
Grew Instagram followers from 1,812 to 5,529 in just 9 months (+3,800 new followers).
Drove over 35,000 profile visits to Instagram, expanding brand awareness and customer touchpoints.
Most importantly, these efforts translated into a 15% year-over-year increase in revenue, demonstrating the direct business impact of our integrated strategy.
Conclusion
By combining precise targeting, consistent frequency, and strong creative execution, we not only elevated Riepu Garāža’s digital visibility but also built a sustainable growth engine. The results show how a well-executed social media and brand strategy can convert attention into measurable business outcomes.