A tile supplier/distributor approached us with a clear but demanding goal: to sell 10,000 square meters of tiles within a short span of two weeks. The market was crowded, price competition was high, and inventory risk was real. Brand awareness was moderate, but conversion rates were lower than desired.
Strategy
To achieve this target, we deployed a multi-channel sales acceleration strategy:
Limited-Time Promotional Campaign
Launched a flash sale with strong creative messaging: urgency, scarcity, and value.
Set clear start and end dates to drive immediate action.
Targeted Advertising & Channel Mix
Used paid channels (Google Display/Search, Facebook, Instagram) to reach both trade buyers (e.g. contractors, builders) and end-customers.
Optimised for conversion (tile orders / quotes) rather than clicks, with clear landing pages tailored to different segments.
Strong Creative & Visual Assets
High-quality photos of tile installations, design inspiration, mood boards.
Social proof: testimonials, showrooms, past projects.
Inventory & Fulfillment Readiness
Coordinated logistics so that supply could meet the spike in demand without delays.
Ensured that payment and delivery options were clear, fast and convenient.
Real-Time Monitoring & Optimization
Monitored campaign performance daily: which ad sets, creatives, channels were converting best.
Reallocated budget and adjusted messaging/images mid-campaign to double down on what worked.
Impact & Takeaways
The campaign demonstrated that with urgency, clear offers, and strong visuals, even large volume targets can be met in very short windows.
Creative iteration and real-time optimisation proved critical: small shifts in messaging/targeting led to disproportionately large improvements in performance.
Ensuring backend capacity (stock, delivery, customer service) matched the front-end push prevented loss of trust or missed sales.
The flash campaign also yielded secondary benefits: more leads for future purchase, improved brand awareness among contractors/designers, likely repeat purchases.
