Throughout 2025, we executed a complete communication and targeting pivot across Facebook, Instagram, LinkedIn, and YouTube, shifting the brand from a "tile store" to an interior design partner. We restructured the marketing funnel around three core segments:
Female Homeowners & Decision-Makers (Instagram & Facebook) In residential projects, women drive the vast majority of aesthetic and interior design decisions. We replaced cold product catalog shots with warm, aspirational lifestyle visuals, trend-focused carousels, and vertical videos (Reels) showcasing textures, color combinations, and finished bathroom and kitchen spaces.
Interior Designers & Architects (Instagram, Pinterest-style Carousels & LinkedIn) We positioned Hansas Flīžu Tirgus as the go-to resource for design professionals. Content highlighted new European collections, large-format slabs, technical reliability, and showroom consultation benefits—making it easy for designers to specify our tiles in their client projects.
B2B Developers & Construction Companies (LinkedIn & YouTube) Using LinkedIn and YouTube, we targeted real estate developers, contractors, and commercial buyers. We produced authoritative video content and case studies highlighting stock availability, B2B project support, and large-scale delivery capabilities.
Key Execution Highlights
Visual & Content Overhaul – Shifted social feeds toward high-aesthetic design inspiration, behind-the-scenes showroom tours, and educational videos on choosing the right materials.
Multi-Channel Ad Funnel – Combined broad visual awareness on Meta and YouTube with laser-focused B2B lead generation and retargeting on LinkedIn.
B2B Relationship Building – Created dedicated touchpoints for interior designers and corporate clients, turning one-off buyers into repeat project partners.
The Results (2025 Full-Year Impact)
By aligning creative communication with the actual people choosing and specifying tiles, Hansas Flīžu Tirgus achieved measurable bottom-line growth in a competitive construction market:
+12% Increase in Total Revenue year-over-year.
+10% Increase in Net Profit, driven by higher-margin product selections and reduced reliance on discount campaigns.
Significant B2B Segment Expansion, with a steady influx of recurring orders from interior designers, architects, and commercial construction partners.
8.8 Million Total Views Across All Channels – generating unprecedented brand awareness and staying top-of-mind across Facebook, Instagram, YouTube, and LinkedIn throughout the year.