Since Instagram and SEO were their primary sales channels, growing the audience was critical. The goal was clear: build trust, increase engagement, and expand overall reach.
By the end of the campaign, the account had grown to 11,200 followers.
Strategy
To achieve this, we focused on three pillars:
Build trust and interest around the racetrack and related activities.
Collaborate with partners and influencers to co-create content and reach new audiences.
Drive profile visits and aim for a 10% follow rate from those visits.
Key Metrics & Targets
Increase follower count by more than 3,000.
Generate at least 30,000 profile visits.
Reach over 200,000 people in Riga, with a minimum frequency of 3.
Raise average Instagram Story views from 1,100 to 1,400 per story.
Execution & Results
We combined trust-building content with contests and co-hosted posts from partner brands and influencers. This approach broadened reach, encouraged profile visits, and increased credibility within the automotive niche.
Achieved 34,500 profile visits (above target).
Gained 3,500 new followers, raising the total to 11,200.
Boosted engagement rate from 1.2% to 3.3%.
Increased daily Story views from 1,000 to 1,500.
Business Impact
The organic growth not only positioned the client as a leader in the automotive segment but also drove tangible business results: bookings grew by 25% year-over-year — all without any advertising spend, relying solely on organic social media.