The client came to us with 2,053 Instagram followers, relying heavily on paid ads to drive results. However, they found that purchase-optimized campaigns were no longer delivering sufficient ROI. To achieve sustainable growth, they decided to invest in brand awareness and social media presence.
By the end of just two weeks, their Instagram following had grown to 3,300 followers — a gain of 1,300 new followers.
Strategy
We built a growth plan focused on content, audience reach, and engagement. The main steps included:
Determining the optimal posting frequency for Instagram.
Identifying which content formats sparked the most interest.
Growing the audience significantly within a short timeframe.
Maximizing reach within the target audience.
Running a giveaway campaign supported by a medium-sized budget.
Key Metrics
To measure success, we tracked:
Profile visits driven by video and photo ads.
Cost per 1,000 impressions (CPM).
Monthly engagement per 1,000 impressions.
Results & Insights
50% more profile visits came from video ads when placed in Instagram Stories compared to feed or Reels placements.
90% of all purchases generated on Instagram came from photo content advertised in the feed.
CPM for videos was 25% lower than for photo ads, making them more cost-efficient for reach.
Engagement rose dramatically: from 10 to 41 per 1,000 impressions before the giveaway, and further up to 103 per 1,000 impressions during the giveaway.
Takeaways
This case proves that content format and placement matter as much as ad spend. By combining the right mix of video and photo content, supported by a well-timed giveaway, we delivered both rapid audience growth and stronger engagement rates. The client not only gained over a thousand new followers in two weeks but also saw measurable improvements in ROI and brand visibility.
