Yamaha Latvia faced the familiar issue of a very short motorcycle season. Exposure to motorcycle enthusiasts was limited, and the brand needed a way to stay present, build awareness, and boost sales in a compressed timeframe. When we began the project, the Yamaha Latvia social media presence was modest — around 1,205 followers — which constrained organic reach and engagement.
Strategy
To overcome these constraints, we devised a content‐and‐ads hybrid approach focused on volume, reach, and consistency. Every month, we produced 15 videos and shared them across TikTok, Instagram, and Facebook. These videos served dual purposes: engaging content for followers, and creative assets for paid campaigns. On Facebook specifically, they were used as ad creatives targeted at audiences of motorcycle enthusiasts.
Execution
We made sure that the video content spoke directly to the "moto crowd" — people with a passion for riding, gear, and lifestyle.
Content was cross-posted to maximize reach across platforms.
Paid advertising leveraged these creatives, focusing on precise targeting.
As impressions and recognition built up, we monitored website traffic and revenue to see whether the exposure translated into actual business outcomes.
Results & Takeaways
Over a six-month period of executing the above strategy:
The brand earned more than 2.9 million views total across platforms: about 1.6 million on Facebook and 1.3 million on TikTok.
Every motorcycle enthusiast in our target audience saw the Yamaha brand on average 19 times, reinforcing recognition and brand recall.
Revenue increased by 28% year-over-year, demonstrating that awareness and reach can directly correlate to sales.
In Google Search, the campaign delivered close to 60% of clicks for Yamaha’s key brand keywords, capturing dominant visibility.
A bonus outcome: employees of the company began being recognized on the street — a sign that the brand’s visibility and reputation had grown substantially beyond just online metrics.